The Challenge
ATI Physical Therapy is a leading provider of outpatient physical therapy services, focused on delivering high-quality care to patients across a wide range of specialties. With a commitment to improving patient outcomes, ATI strives to maintain a skilled and dedicated workforce. To meet its goals, ATI required more streamlined processes to manage customer engagement effectively, using tools like Salesforce Marketing Cloud.
Key Challenges
ATI Physical Therapy faced growing challenges in sourcing and retaining skilled talent for roles critical to their Salesforce Marketing Cloud operations and data management processes. Specific issues included:
Talent Shortages for Key Roles
Hiring local professionals with expertise in Salesforce Marketing Cloud became costly and time-consuming.
Data Duplication Issues
Managing and deduping large contact lists across multiple campaigns introduced inefficiencies.
Scalability and Operational Costs
ATI needed to scale its team efficiently without inflating operational budgets while ensuring timely execution of personalized customer journeys.
The BlueHippo Solution
BlueHippo provided ATI with an offshore talent solution that addressed their challenges effectively:
Global Talent Access
BlueHippo connected ATI with experienced Salesforce Marketing Cloud specialists skilled in data deduplication and journey orchestration.
Efficient Hiring Process
The AI-powered platform identified top candidates quickly, reducing time-to-hire and ensuring the right expertise for data management and campaign execution.
Improved Data Hygiene
Remote specialists implemented best practices for deduplication and contact management, significantly improving the accuracy and performance of ATI's customer databases.
Reduced Costs by Over 25%
By leveraging remote talent, ATI reduced staffing expenses by more than 25% while expanding their team’s capacity to handle more complex customer journeys.
Seamless Integration and Support
BlueHippo’s streamlined onboarding process ensured that remote hires integrated smoothly with ATI’s marketing operations, enhancing collaboration and productivity.
The Outcome
Partnering with BlueHippo allowed ATI Physical Therapy to optimize its Salesforce Marketing Cloud operations, reduce costs, and improve campaign performance. The enhanced data accuracy and quicker implementation of customer journeys resulted in a better patient engagement experience. By filling critical roles with top remote talent, ATI was able to maintain its high standard of care while achieving significant operational efficiency.
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