Salesforce Marketing Cloud Diagnostics

A $200,000 SFMC audit.
Done in 24 hours.

AuditHippo connects to your Salesforce Marketing Cloud instance and gives you a complete picture — every journey, every data extension, every contact, every automation — within 24 hours. No consultants. No waiting. No invoices.

Request a Demo → See a sample report →
Why this matters

Three reasons your SFMC instance needs an audit right now.

1
A traditional SFMC audit costs $200,000
Senior Salesforce consultants charge significant day rates. A thorough audit takes weeks of senior time. Most companies do it once every few years and hope nothing breaks in between.
2
Your instance changes every week but nobody tracks it
New journeys get added. Old ones get forgotten. Data extensions accumulate. Every team member who leaves takes institutional knowledge with them.
3
You cannot implement AI on a broken foundation
AI agents need clean data, healthy automations, and documented workflows. Most SFMC instances are not ready — but nobody knows where the gaps are until they try to build something.
What AuditHippo reveals

Four views into your SFMC instance. Nothing like this exists natively.

Journey Health - SFMC Overview

Welcome Series

v4 · Modified Mar 5, 2026

Active

Entered

142.8K

Completed

118.2K

In Progress

24.6K

Emails Sent

355.5K

Open Rate

54.3%

Journey Health
See how every email inside every journey is performing — open rates, click rates, and drop-offs at every step across your entire SFMC instance.
Know More →
Automation Health - SQL Steps

Welcome_DataRefresh_Auto

Scheduled

Welcome Series · Automations/Welcome

Success Rate

99.2%

Avg Duration

2m 18s

Total Runs

428

Last Run

Today 3:00 AM

Steps

2

⌥

Segment_Active_Contacts

SQL
SQL Query

142.8K

rows

1m 24s

duration

Success
142.8K rows · 1m 24s
Success
⇣

Export_to_SFTP

Data Extract

142.8K

rows

0m 48s

duration

Success
142.8K rows · 0m 48s
Success
Automation Health
Every automation opened up — step by step, with the full SQL, tables, and joins behind each query exposed and documented automatically.
Know More →
Data Extension Map - Dependencies

WelcomeSeries_Contacts

Sendable

Records

142.8K

Fields

24

Updated

Today

WelcomeSeries_Exclusions

Reference

Records

3.2K

Fields

8

Updated

Yesterday

Data Extension Map
Every data extension mapped to everything that depends on it - every automation, SQL query, and journey - before you change anything.
Know More →
Email Health - Performance
Email Health
Every email with its performance metrics, every content block it uses, and every journey it lives inside - blast radius before you touch anything.
Know More →
What you get

Three outputs. Delivered within 24 hours.

Health Score
Your instance scored out of 100
A clear number that tells you where your instance stands — broken down by category so you know exactly where the problems are concentrated.
Prioritised Fix List
Know what to fix first
Every issue ranked by business impact and effort. Not a list of problems — a sequenced action plan your team can start on immediately.
AI Opportunity Map
Where AI fits in your specific instance
A precise breakdown of where AI agents can reduce manual work and improve performance — based on your actual data, not a generic template.

Comparison Table

Traditional SFMC Audit Salesforce Native Health Check AuditHippo
Cost ~$200,000 Free — very limited —
Time to complete 8–12 weeks Minutes 24 hours
Journey and automation audit Yes No Yes
Data extension inventory Yes No Yes
AI opportunity mapping No No Yes
Can run monthly No — too expensive Yes Yes
Platform coverage

Starting with SFMC. More platforms coming.

Salesforce Marketing Cloud  - Live now
HubSpot  - Fall 2026 - join waitlist
Marketo  - Fall 2026 - join waitlist
Ready to start

Find out what is really inside your SFMC instance.

Request a demo and we will walk you through a live AuditHippo scan — on your own instance or a sample environment. Results delivered within 24 hours.

Request a Demo → Talk to a strategist first →