Einstein is a powerful starting point. Our custom SFMC AI Agent goes further — generating email content, subject lines, and 1:1 personalization at a depth and speed no native tool can match. Built on your existing SFMC stack. No rip and replace.
Selects the best subject line from variants you write.
Assembles existing content blocks dynamically per contact.
Predicts the next-best path based on engagement signals.
Predicts the optimal send time for each contact.
Requires a clean SFMC contact model to function well.
Generates unique subject lines for each contact—no variants or manual writing required.
Generates personalized email copy—including body text, CTAs, and product descriptions—for each contact at send time.
Generates the next best message — doesn't just pick a path — based on full customer context including purchase history, service interactions, and real-time behavior.
Same—and combines send-time optimization with content and subject line generation so the right message reaches each contact at the right time.
We audit and clean your data foundation first, ensuring the AI Agent operates on the best possible signals from day one.
Every engagement follows the same sequence — we get your data and instance right before any AI goes live. Here’s what happens in each phase, and a sample readiness output showing where a typical SFMC instance starts.
Get the data and instance ready before any AI is deployed.
Trusted data + a documented, healthy instance.
Deploy the first AI Agent capability for fast, visible value.
Measurable lift on live campaigns within weeks.
Expand to full content generation across the customer view.
1:1 Personalization powered by full context.
Run the AI Agent at scale and continuously improve it.
Sustained gains with execution fully automated.
No. The AI generates email templates, but nothing goes live until your team reviews and approves it. You sign off every template, so what ships always matches your brand identity, tone, and standards. Human approval is built into the workflow — not an afterthought.
Inside an approved template, the AI dynamically generates the subject line, body copy, and CTAs for each individual customer — reflecting their history and behavior. The brand frame stays fixed; only the personalized content adapts, so every contact gets a 1:1 message that still feels unmistakably you.
Yes — when you’re ready. Once the AI is trained on your messaging and brand identity and has earned your trust over several approved campaigns, you can choose to let it run fully automated end to end. It’s your call, and you can pull back to manual approval at any time.
We never touch anything without mapping it first. AuditHippo documents your entire instance before a single change is made, and the AI Agent sits alongside your existing setup — it does not replace it.